Director & Co-founder: IGNITE your Business

Alex is purpose-driven to bring out the best in others and help them unleash their superpower. 

“My role is to guide clients through the technical journey of setting up an e-learning business, to build their confidence and self-belief on their unique entrepreneurial journey”.

She calls South Africa’s “Mother City” of Cape Town her home although she enjoys travelling whenever the opportunity allows. 

Like a Phoenix rising from the ashes, Alex’s life revealed its purpose to her; she’s a natural teacher and it was only right that her life’s path led her towards mentoring and coaching.

“It is my mission to use my creative skills at teaching, mentoring, and coaching to empower others to live their most extraordinary lives of happiness, freedom, and fulfillment”.

Alex is also the founder and owner of The Flying Phoenix through which she coaches others on holistic wellness and happiness.  

She avidly seeks out the divinity of nature when she’s not building brands and people by exploring mountains and beaches.  She enjoys running, yoga, and hiking; and has been known on occasion to salsa dance.  She is also a facilitator for Secret Sunrise.”

She has over a decade’s experience as a corporate trainer and facilitator; holds certificates in Practical Training and Group Training through People First; and holds a Certificate in Executive Coaching awarded by the University of Cape Town; added to this she is also a certified Neuro-Linguistic Programming Practitioner.  She is trained in the use of the Integrative Enneagram as a self-actualisation tool.

Alex’s superpower truly is her ability to empower others.

“IGNITE your Business has a special place in my heart. My position allows me to multiply my impact as a coach; because I am coaching coaches to increase their impact."