Copy Conjurer

Charms is the content Firestarter on the IGNITE Team. She is the conjurer of words.

She can craft a delicate ballet of words to bring content alive in a unique way.

Her background lies in the field of Journalism working for a national media agency in Johannesburg, South Africa.

Charms has more than 15 years of experience in writing and editing; working on everything from national news stories to attention-grabbing feature pieces.

Her life changed with the birth of her son when she traded bullets and exhilarating writing for a management title.

But, her writing journey was not over and she started seeking out a career as a freelance writer while still working full-time.

In 2018 she launched her own writing brand working on international projects.

"Joining the IGNITE Team has meant finding a perfect platform for working with dedicated and inspirational individuals from around the world."

She is an eternal optimist who enjoys learning as much as possible through writing.

Her passion is her family and of course great wine.

"My heart and soul lie in the South African bush where I turn to for my inspiration".

Her Super Power is anything word related and her life's purpose is telling impactful stories through the delivery of meaningful content.