The language we use plays such a critical role in how we connect with others.  We can deliver the same message but use different language that may either attract or detract our tribe.

Our brand language is the carefully curated vocabulary that is present in all our spoken and written content to reinforce our values and presents us clearly, concisely and most importantly, authentically.  This language needs to be ingrained within in us so that we can present our brand without thought in any situation; whether it is 30 seconds in an elevator; 10 minutes while networking or sending out a limited-character tweet.