The most important question you will ever ask yourself is “Why am I here?”.  The pursuit of understanding our purpose is central to every aspect of our life.  The Japanese refer to this as Ikigai which loosely translates as “your reason for being;” i.e. the source of value in your life or the things that make your life worthwhile.

Your ikigai is personal to you and specific to your life, values and beliefs.  It reflects and expresses your authentic self.  When you experience ikigai you will find that you naturally enter into a state of peace, harmony and joy.

This session focuses on finding your purpose within the context of understanding your highest values and superpowers.

One of the biggest mistakes that businesses make is to position themselves as the hero in their brand’s story.  Smart businesses put their clients as the hero of the story.  Based on the work by Donald Miller in his book Building a Story Brand, this week we look at the Hero’s Journey and how to build your brand by positioning it from the perspective of your future client.

The language we use plays such a critical role in how we connect with others.  We can deliver the same message but use different language that may either attract or detract our tribe.

Our brand language is the carefully curated vocabulary that is present in all our spoken and written content to reinforce our values and presents us clearly, concisely and most importantly, authentically.  This language needs to be ingrained within in us so that we can present our brand without thought in any situation; whether it is 30 seconds in an elevator; 10 minutes while networking or sending out a limited-character tweet.

The power of our words goes beyond just attracting the right client.  It can play a critical role in how we keep them engaged.  How do you make your ideal client identify as part of a tribe and immerse themselves into the culture and philosophy of your brand?

In this session we look at the language of engagement as we create our culture identification statements.

Over the past four sessions you have created all the story lines, engagement hooks, and brand language that will form the basis of your website, social media content, advertising and engagement campaigns.

In this session we look at how all this information can be applied practically by designing various marketing elements where this copy will be used.

One of the most powerful ways of getting your message across is through video.  It offers an effective means to allow your tribe to get to know, like and trust you.  Your authentic personality can come through reinforcing the values that you stand for.

This week we look at video content and take all the learning over the past few weeks to create an impactful brand introductory video.

“My role is to guide clients through the technical journey of setting up an e-learning business, to build their confidence and self-belief on their unique entrepreneurial journey”.

“It is my mission to use my creative skills at teaching, mentoring, and coaching to empower others to live their most extraordinary lives of happiness, freedom, and fulfillment”.

“IGNITE your Business has a special place in my heart. My position allows me to multiply my impact as a coach; because I am coaching coaches to increase their impact."

“I’m passionate about projects that use technology to educate, uplift, and change the world.”

“I think that the two most important days in a person’s life are: the day that they’re born and the day they realise why.”

“When working with clients I like to understand what their unique gifts are and then help them to clearly articulate their dreams to unite their tribe”.

“Life is short and most of us thought it would take much longer to get to the age we are today. If you’re going to allocate your life force to a project make sure it aligns with something that you’re truly passionate about.”