Personal Growth and Transformation Marketplace
Moyo The Heart Centre is a personal growth and transformation marketplace for South African healers, coaches, and personal development practitioners to showcase their online courses and workshops to the world. In addition, there is a live talks and presentations and events platform called Moyo Talks.
The Brief:
IGNITE your Business was brought on board as the technical partner on this new project; with the requirement to build all the technology resources needed to support the marketing initiatives of the business as well as to be able to automate as many tasks as reasonably possible without sacrificing value.
The Solution:
The solution was to build two WordPress websites:
- Main Domain: Simple “one-page style” conversion-focused website to showcase upcoming talks, presentation, workshops and events. This site would also serve as the “top-of-funnel” to promote lead-generation to the main marketplace.
- Sub-domain: A private membership site with a learning management system to deliver online courses, a community social site, a resources repository, and gamification functionality. Additionally, there needed to be multi-instructor capability that allows instructors access to upload and manage their own courses and income on the site.
Click on the tabs below to learn more about each component of the project.
Key Features:
- Mobile-responsive
- SEO-friendly
- Event booking system to manage ticket sales for live events.
- Integration with payment gateways: PayPal and PayFast
- Multi-currency functionality
- Hidden “top-of-funnel” landing pages that could only be accessed from specific sources.
- Locked pages that could only be accessed via membership.
- Learning management solution that drips content, tracks progress, uses multiple media options, simple to navigate and easy to manage.
- Multi-instructor access and management
- “Facebook-style” user activity feed, with full posting, commenting and reaction functionality.
- “YouTube-style” video feed to showcase recorded live talks.
- Customer support widget on the membership site for real-time help desk support.
Integrations:
- PayPal Payment Gateway for USD transactions
- PayFast Payment Gateway for ZAR transactions
- MailChimp
Additional Services Rendered:
- Setup automated email sequences and campaigns on Active Campaign to support the on-site and social media marketing efforts.
- Setup an automated evergreen social media posting campaign.
- Setup Facebook paid advertising campaign to support social media campaigns.
- Created all graphics and images for the brand.
- Video editing of recorded talks; as well as creation of brand video opener and closer.
