Happiness & Wellness Coach

The Flying Phoenix is a Happiness & Wellness Coaching business delivering support to ordinary women who want to live extraordinary lives through private coaching, group coaching and online courses.

The Brief:

The requirements were to build all the technology resources needed to support the marketing initiatives of the business as well as to be able to automate as many tasks as reasonably possible without sacrificing value.

The Solution:

The solution was to build two WordPress websites:

  • Main Domain: Simple “one-page style” conversion-focused website to showcase the brand to the public with full funnel capabilities to promote lead generation and maximize sales.
  • Sub-domain: A private membership site with a learning management system to deliver online courses, a community social site, a resources repository, and gamification functionality.

Click on the tabs below to learn more about each component of the project.

  • web design

  • course design

  • book publishing

  • podcast

  • digital marketing

Key Features:

  • Mobile-responsive
  • SEO-friendly
  • Hidden landing pages that could only be accessed from specific sources.
  • Locked pages that could only be accessed via membership.
  • Simple funnel and payment solution that allowed for upsells, downsells, order bumps, and checkout offers, fully integrated with major payment gateways.
  • Ability to create scarcity and urgency with limited offers and deadlines.
  • Social proof widget on main site to support lead and sales conversion.
  • A learning management solution that drips content, tracks progress, uses multiple media options, simple to navigate and easy to manage.
  • In addition to standard quiz functionality the learning management system also required personality profiling style assessment functionality.
  • “Facebook-style” user activity feed, with full posting, commenting and reaction functionality.
  • Purchases on the main domain to activate memberships and/or course access on the sub-domain.
  • Customer support widget on the membership site for real-time help desk support.


  • Stripe Payment Gateway
  • Active Campaign
  • Zapier

Additional Services Rendered:

  • Setup automated email sequences and campaigns on Active Campaign to support the on-site and social media marketing efforts.
  • Setup an automated evergreen social media posting campaign.
  • Setup Facebook paid advertising campaign to support social media campaigns.
  • Created all graphics and images for the brand.


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